“Do you possess Facebook?”
“Yes, naturally. However I don’t think you can get me, because there are too many people who have similar name as me. Try searching with my surname as well.”
“Hey, you celebrated your birthday in K-Box, right? I saw the photos in your Facebook.”
“Bro, I saw your comments in regards to the YouTube video that I’ve posted in my blog. I’m happy that you will be also deeply moved from the ‘Dancing Peacock Man’ at the same time.”
Social networking or “social network” has almost become part of our daily lives and being tossed around over the past number of years. It is like any other media like newspaper, radio and television yet it is far more than pretty much sharing information and concepts. Social networking tools like Twitter, Facebook, Flickr and Blogs have facilitated creation and exchange of ideas so quickly and widely in comparison to the conventional media. The effectiveness of define and control a brandname is shifting from corporations and institutions to the people and communities. It is not really around the 5Cs (e.g. condominium, bank cards and car) that Singaporeans once talked about. Today, it is about the newest Cs: creativity, communication, connection, creation (of new ideas and products), community (of shared interests), collaboration and (changing the video game of) competition.
In January 2010, InSites Consulting has conducted an internet survey with 2,884 consumers from over 14 countries between the ages of 18 to 55 yrs old on social networking. More than 90% of participants know at the very least 1 social networking site and 72% of participants are people in at the very least 1 social media site. Around the average, many people have about 195 friends and they also sign in twice a day to social networking sites. However, 55% from the users cannot access their social media websites at work. In past times, not many adults were able to make greater than 500 friends, however with Social media, a child or teenager can get acquainted with a lot more than 500 people in certain days by only clicking the mouse. Social networking has devalued the conventional meaning of “friend” where it implies trust, support, compatible values, etc. Although we get to know many people, we are struggling to build strong bond with all the current people whom we met as our available time is restricted. Hence, there is an upcoming social trend of folks with wider social circles, but weaker ties (people we don’t know well but who provide us with useful information and ideas).
Social media marketing also influences people’s buying behaviours. Digital Influence Group reported that 91% of individuals say customer feedback are definitely the #1 aid to purchasing decisions and 87% trust a friend’s recommendation over critic’s review. It can be thrice prone to trust peer opinions over advertising for purchasing decisions. 1 word-of-mouth conversation comes with an impact of 200 TV ads. Together with the prevalence consumption of social websites, there is numerous news associated with it from your most viewed YouTube video on “Armless pianist wins ‘China’s Got Talent'” to Web-assisted suicide cases (e.g. New Jersey university student who killed himself after video of him in a sexual encounter with another man was posted online). Thus, does social media make us better or worse off as a society?
Besides having possibility to know a number of people in a quick and easy way, social networking also helped teenagers who have social or physical mobility restrictions to develop and look after relationships making use of their friends and families. Children who go overseas to examine may still be in meaningful contact with their parents. To some greater extend, there may be anecdotal proof of positive outcomes from these technologies.
In 2008, President-elected Obama won the election with the effective usage of social media to arrive at millions of audience or voters. The Obama campaign had generated and distributed massive amount of contents and messages across email, SMS, social media marketing platforms and their websites. Obama and his awesome campaign team fully understood the fundamental social need everyone shares – the need of being “who we have been”. Therefore, the campaign sent your message as “Because It’s about YOU” and chose the right form of media in order to connect with individuals, call for 13devupky and make community for any social movement. They encouraged citizens to share with you their voices, hold discussion parties in houses and run their own campaign meetings. It truly changed the delivery of political message.
Obama campaign had made 5 million “friends” on more than 15 social network sites (3 million friends on Facebook itself) and posted nearly 2,000 YouTube videos that were watched over 80 million times. At its peak, their internet site, MyBarackObama.com, had 8.5 million monthly visitors and produced 400,000 blog posts. To make sure that the contents were discovered by people, the Obama campaign spent $3.5 million on Google search in October alone, $600,000 on Advertising.com, $467,000 on Facebook in 2008, etc. Currently, Obama’s Twitter account has near 6 million followers.
In 2010, once the earthquake happened in Haiti, most of the official communication lines were down. The rest of the world was incapable of grasp the full picture from the situation there. To facilitate the sharing of information and make up for the lack of information, social media marketing arrived in very handy to report the news in regards to the involved area on what happened and what help was needed. Tweets from a lot of people provided an impressive summary of the ongoing events from your earthquake. BBC covered the big event by combining tweets from the work of the reporter Matthew Price in Port-au-Prince on the ground. Guardian’s live blog also used social media marketing with the information from other news organisations to report in regards to the rescue mission.
It really has been two years since CNN officially launched iReport as being a part of its website where people can upload video material, with contact information. In the Haiti crisis, CNN had published a range of social media marketing material yet not all the materials were verified. The editorial staff would vet the reports from the citizen journalists and labeled them differently in comparison with unverified contents. On Facebook, a group, named “Earthquake Haiti”, was formed to show support and share updates and news. It had greater than 14,000 members and a few users even pleaded for assistance for the injured Haitians within the group. Using email, Twitter and social network sites like Facebook, 1000s of volunteers as an element of Project Ushahidi had the ability to map reports sent by people from Haiti.
Probably the most impressive portion of the social media’s affect on Haiti is definitely the charity text-message donations that soared to over $10 million for your victims in Haiti. People interested in helping the victims should text, tweet and publicize their support using various social media sites. The Worldwide Philanthropy Group had also started a campaign to inquire wealthy people and celebrities, like Ben Stiller and John Legend to make use of Twitter and Facebook to encourage others to give to UNICEF. An aid worker, Saundra Schimmelpfennig, allowed the recommendation from other aid workers and donors to post in her blog regarding to choosing which charitable organisations to support. In the meantime, donors were asking questions in Twitter, Facebook and blogs regarding their donations and endorsements with their favourite charities. After every crisis, the social websites for social cause gets to be a more efficient medium to spread the word.
There are always two sides of each coin. Social networking is simply tool or mean for individuals to use. It is actually still approximately you on how to take advantage of this tool (as being a knife, will help you to cut food or hurt others). Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center conducted a report on “The Future of Online Socializing” from your highly engaged, diverse set of respondents with an online, opt-in survey was comprised of 895 technology stakeholders and critics. The negative effects presented with the respondents included time spent online robs time from important face-to-face relationships; the internet fosters mostly shallow relationships; the act of leveraging the internet to engage in social connection exposes private data; the internet lets people to silo themselves, limiting their being exposed to new ideas; and also the internet has been employed to engender intolerance.
Some respondents also highlighted that you will find growth and development of newer psychological and medical syndromes which will be “variations of depression a result of lacking meaningful quality relationships”, plus a “new world society”. The expression, “Social Media”, has started to deceive the users to think these are social creatures. For instance, spending a couple of hours using Farmville and chatting with friends concurrently will not convert into social skills. People become determined by the technology and end up forgetting how you can socialise in face-to-face context. The web based personality of your person could be completely different from his/her offline character, causing chaos once the two personalities meet. It is apparent in dating online as soon as the couple gets together in face-to-face initially. Their written profiles do not clearly represent their real-life characters. It is more enticing for individuals to type something that others desire to hear than saying the truth.
Apart from the “friendship”, creators of social network sites and users redefine the phrase, “privacy” within the Internet too. The problem in data privacy is usually to share data while protecting personally identifiable information. Nearly every information posted on social network sites is permanent. Whenever someone posts pictures or videos on the net, it might be viral. Once the user deletes a relevant video from his/her social networking, someone probably have kept it and then posted it onto other sites like YouTube already. People post photographs and videos on social networks without thinking along with the files can reappear on the worst possible time. In 2008, a video of a small grouping of ACJC students hazing a female student in class in her birthday was circulated and the other video of the SCDF recruit being “welcomed” (was hosed with water and tarred with shoe polish) to a local fire station made its way online.
Within the corporate world, hr managers can access Facebook or MySpace to access understand about a candidate’s true colours, specially when people looking for work tend not to set their profiles to private. Studies have learned that up to 50 % of employers have rejected a possible worker after finding incriminating material on their own Facebook pages. Some employers also have checked the candidates’ online details in Facebook pages to see if they may be lying regarding their qualifications. Nowadays, younger generations use a complete disregard for his or her own privacy, opening doors to unwelcome predators or stalkers.